Since the inception of the online social industry in the late 90s, it’s been getting a lot of undivided traction. With every passing year, more and more people are jumping on the bandwagon and going online to interact with people around them.
Furthermore, the trend of finding the “perfect” match online has also been growing.
Both these trends present a solid opportunity for entrepreneurs and investors, i.e., to build their own interactive communities as a business.
However, as each social community needs to stand out from the others, not all software development companies can do this job effectively.
That’s where Antheia Services Limited comes into play.
Antheia’s business model is built on the foundation of creating unique, stand-out platforms that have the maximum chances of succeeding in this tough market.
Antheia Services Limited kicks things off with extensive research of the market at the current moment. It’s a crucial step because this industry is highly competitive. Each platform needs to have a solid, research-backed foundation behind it.
Furthermore, Antheia Services Limited studies the expected customer base of the platform to make sure everything is catered to them.
After the team knows the audience and market inside-out, it’s time to create a UX design that works for them.
The team focuses its designs on connecting with the audience at a personal level, so the platform has the maximum chance of retaining them for as long as possible.
The team then creates a Minimum Viable Product (MVP) — which is a version of the platform with just enough features that users can test it.
The feedback collected with MVP lets the team make meaningful upgrades to the core functionality of the system.
Based on the feedback collected through MVP’s testing, Antheia optimizes the platform, which is then exposed to further testing to maximize the quality.
This is also the phase where the initial planning of product marketing is ignited.
In the last step of the development process, Antheia dives deeper into branding and marketing, which sets up the product for exposure to the public.
This is where the platform starts getting traction from potential customers.
Antheia begins the development journey by conducting a deep analysis of the market and creating an MVP, which is then extensively tested by the users. Then, Antheia uses the collected feedback to make further improvements to the product and complete the development.
After the development is done, Antheia kickstarts the branding side of the business and sets it up for recognition.
Antheia platform has a specialized development process that it uses to create its solutions. This process enables Antheia to aim for sky-high quality and market compatibility.